We are OBSASSENACHS because they want us to be…

and to be perfectly honest, we’d have gone willingly. Many of us were sitting here, waiting for someone to come along and make this happen.

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I recently watched a marketing clip of how to sell in today’s ‘go go go’ society and it was how all entertainment works these days. I wanted to sit down and put an Outlander spin on it.

Look, we have a little over a month left of #Droughtlander. I would like to spend it in a bubble because the real shit out there is making me tired. I need to turn it off every now and then if I want to stay relatively sane-ish.

Here were the marketing rules:

TURN CUSTOMERS INTO FANATICS –  The viewers are the customers and CHECK! We are fans aka…fan addicts…fanatics.

PRODUCTS INTO OBSESSIONS –  The product is the show and all the goodies that come with it. CHECK! We never miss an episode, in fact, we watch them over and over. We buy all the copies, we buy all the merch, we donate to all the charities, we attend all the events. Yep. Obsessed is a good word. 

EMPLOYEES INTO AMBASSADORS – Conventions, Interviews, Social Media presence… the cast and crew that take part in these things. Those who engage. TADA! We have our ambassadors. We are tiny lil ambassadors ourselves when we RT/Share/Engage/Like. 

AND BRANDS INTO RELIGIONS.  Don’t scoff. Don’t laugh. People take their Outlander seriously.  (If you are deeply religious – may I suggest you read the rest of this blog with your funny pants on because it is all just shits n giggles from this point on)

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up n down n side t’side toss toss 

 

 

I have come up with 10 Outlandish commandments because I thought it would be fun and tie in, kinda…weirdly. 

  1. I am Outlander, thy epic show, thou shalt not favour any strange shows before me.
  2. Thou shalt not take the name of  Outlander in anger or derision.
  3. Keep thy home quiet during the Outlander hour.
  4. Honour thy Fraser’s and thy McKenzie’s.
  5. Thou shall not be a twitter asshole.
  6. Thou shalt not commit snackicide during the Outlander hour. It means what you think it means. Sicko. 
  7. Thou shalt not verbally assault others during Outlander. Like not even a little. 
  8. Thou shalt not bear false witness against thy neighbour. That means don’t be a gossipy Gertie, ok? Two ears, one mouth. 
  9. Thou shalt not covet thy neighbours Outlander stuff. Be happy for them. That shade of green doesn’t look good on anyone. 
  10. Outlander is really just a TV show, here for thou entertainment. Enjoy the shit out of it. 
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No, Brianna. I’m just goofing around. 

ANYWAY, on the whole, the Outlander fandom does exactly what it is supposed to do according to the world of promotion and marketing.

Sony, Starz, W Network here in Canada, the cast and many of the crew all play their parts. Some don’t like how they do it, that’s a matter of taste, personalities or whatever. They will continue to do what they do for their own reasons. We don’t need to know those reasons, they do it for the success of Outlander.

The same can be said for us, the fans. We play our part. Some might not like the way we do it BUT…thats what happens in this thing called life.  We feed the Outlander machine in our own way.  It doesn’t matter in the big picture as long as we have fun with it.  No matter if you are a twitter maven with thousands of followers, a controversial blogger that likes to debate or a fan that sits back and lurks wondering how the hell everyone keeps all of this stuff straight (I have no idea btw, I rarely remember who runs what account), we all maintain a piece of this crazy Outlander fandom.

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YES. This fandom is crazy. Good crazy for the most part. Like any massive collective of people, there will be drama, infighting, cliques and subgroups.  Those, however, are generally on the outlying rings.

The words ‘silent majority’ are a thing because – the majority of people who watch Outlander are silent.  Outlander has a global audience that is growing every day because of streaming services, most will never bother with social media beyond a few likes or searches. It only makes sense that those who are out here with our voices try our best to use them for good. Whatever that looks like to you, go for it! Have fun with it. There are groups out there that support the actors. All the main cast members have fan groups on Twitter, Facebook and Instagram. Not just one but multiples. The reason being, different personalities gravitate to one another. That’s cool because you will then find people like you that love the same cast members you love.giphy-8

Richard Rankin is a great example. I am sure he has a twitter handle for nearly every body part and one in every region on the planet. Example: Rankins Dimple , PLEASE do not see this as a personal challenge to create ALL of Rankin’s parts. 🤣 It could go too far.

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There are great content creators that share their love of the show. Videos that blend songs with scenes, that help us relive beautiful moments. Check out Julia on YouTube if you haven’t already. She has the instinct of bringing the music and the heart of scenes together to recreate the story in another setting.

There are also edits by King Fireman on YouTube, his videos are masterful creations of scenes brought together to weave you through a retelling of the story. You need to see them in order to truly know the appeal of them.

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Like, Abracadabra it’s so awesome, magical

We also have a number of fantastic bloggers.  So many I couldn’t possibly name them all. I assure you there is something for everyone out there. You can easily go to your favourite blogs, check out their suggested blogs since like attracts like.

Get lost for hours on end by hitting up Pinterest. Search for Outlander fan art, quotes, memes and whatever else your wee Outlander heart desires. You will find the most amazing things along with a few that make you snort whisky out of your nose. Either way, a great way to waste an afternoon.

Ultimately, it isn’t our drama, negative nellies and infighting that get the attention of others.  That kind of shit just eats and thrives on itself.  It’s possible to not be a part of it if you don’t want to.

What ends up being a lightning rod is the laughter, the good time fans that run around with their t-shirts over their heads screaming about LJG and Jamie and Roger and Murtagh and and and… that get the attention.  The discussions about Claire together with her fortitude.  The conversations about Brianna, her rape, as a consequence the way women in the fandom connected, healed and supported one another that was truly heartwarming. Those are the things that people outside the fandom see and gravitate to.

I admit the way fans jump all over someone that merely mentions on twitter that they have watched Outlander and love it, it’s friggen adorable. It might be surprising to the person initially but think about how welcoming it is. Walking into what you think is an empty room and saying “Wow, that Outlander show was so good” then BOOM 200 people are welcoming you and telling you how wonderful it is to meet you and how you are their people.

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I for one…am happy to be a cog in this Outlander wheel. As long as it is on the air, I will be out here, promoting it. You never know what will happen after.

COME ON Feb 16th, us Canadians, watching on W Network have some #OutlanderCAN tweeting to do!

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Sher XO

It’s Not About You. My take away from the #OutlanderFinale #ManofWorth.

Funny, the way things happen.  All season I have been happily live-tweeting our #OutlanderCAN hashtag each episode as they air on W Network, here in Canada. I then ponder over each episode to try and pull something not so obvious from it.  I have gotten decent feedback most of the time and am pretty proud of what I have done in both departments.

It so happens that during the airing of season 4’s finale, I ended up in the emergency department of my local health center and then whisked to the hospital for testing. What was I thinking about? Well…my imminent death or loss of a limb was first in my mind but I was also thinking about not being there to live tweet.  I’m not even shitting you. I was thinking about that. So I tweeted to apologize and explain why I wouldn’t be there. Like people cared like I did. I mean, come on.

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Really, not. (source)

There is where the “not so obvious” for the season finale popped up for me.  It’s not about you. The season finale wasn’t about me being there to live tweet or not, how important do I think I am anyway? 🙄 There were many instances  I could easily say that to a character during the episode.  I also find it amazing how often this happens in our every day.  We tend to personalize other peoples behaviour, internalize it and make it about ourselves.  We will get it in our heads that other people get up in the morning just to make ‘our‘ day more difficult.  A little FYI, that usually isn’t a thing. Most peoples objective is to do things “for” themselves, not “against” someone else.  This is not to say there is not collateral damage, there always is. That usually isn’t their intent.

The opening title card scene we see two young boys running around playing what they are taught to believe is an innocent child’s game of “Cowboys and Indians.” Watching is a proud Native American man that we later realize is Otter-Tooth because of the gemstone around his neck.  This is not about the children, this is not about the ignorance of the systematic racism that caused us to believe this game wasn’t hurting anyone. This is about the man on the bench, the history of his people being changed and being replaced by society.

Claire, Ian and Jamie make their way into the Mohawk village looking for Roger. They know he is there. All three are trying to wheel and deal to get him back.  Claire ends up with her scarf off and Otter-tooths gemstone exposed.  This causes many in the tribe to gasp in fright and move away. Claire and Jamie’s first reaction is to calm them down, say they mean no harm, they want to help, to trade.  Their immediate first thoughts are about what they can do for them. This isn’t about you Claire. This isn’t even about the tribe. This is about the gemstone. It is about the fear the tribe has for what that gemstone represents.

Murtagh has more than a few “this ain’t about you” buddy moments.  What I found very interesting was it was Ulysses that silently gave him a lesson. Murtagh and Jocasta are discussing Brianna’s impending marriage to LJG. Which, Murtagh is taking very personally.  There was one point when the discussion between Jocasta and Murtagh went from curt to argumentative. We could only see Ulysses’s hands- he went from gently holding them in front of him to loose fists at his side. Signalling protection. When Jocasta decides to leave Murtagh to his food, Ulysses takes her arm and offers Murtagh his assistance but with a very curt manner, the extra eyebrow added all we needed to know in this scene.  Jocasta and Ulysses were letting Murtagh know Brianna’s future…not about you dude.  Little did they know…it wasn’t about them either.

Going back to Otter-tooth for a little bit.  I know people get upset about the story here, about his message of killing all the white people, of the war he wanted to lead in order to save his people. It upsets me too but maybe for different reasons. It upsets me because it would seem like the logical thing to do if I were in his place.  If I were to be 100% honest with myself, which is not an easy task in any event, what he was saying would be the most effective way to save his people.  It’s brutal and it is ugly, so is what the Native Americans and First Nations people of North America went through because of colonization. So, for this one. It’s not about you. Or me. Or any of the people Otter-tooth wanted to save his people and his history from. It was about the Mohawk and what they ultimately went through.

We finally get to Roger. Finally. Naturally, there is this crazy “no take-backsies” going on but since trading seems to be the currency in all things, even peopley things, Jamie offers himself up.  Young Ian goes to work something out, in this, he thinks he is a better deal than the old gingersnap.  Jamie is caught off guard, assumes he will rescue Ian away or Young Ian will escape when Ian shuts him down.  This isn’t about you Uncle Jamie.  Young Ian swore to the Mohawk, he gave them his word.  He would stay with them, in return, Roger could go with Jamie and Claire, back to Brianna. Sweet Young Ian was taking responsibility for his actions as well as making a choice for his future. One that didn’t have anything to do with anyone else.  Sometimes the choices others make can hurt us but they aren’t making them ‘to‘ hurt us.  We have to be aware of that.

So, off goes Roger with Claire and Jamie.  The first opportunity he gets to put a beating on Jamie, he takes it.  I don’t blame him in the least. Apparently, neither does Jamie.  Claire tries to stop him but Jamie knows, this is what Roger needs right now.  I believe Jamie also wants Roger to let loose on him.  His form of penance so to speak.  In a way, Jamie is making Roger’s rage about him in order to rid himself of some of the guilt he feels over what he has done. Error in judgement or not, he owns it, as he should.

When Roger doesn’t go back with them to River Run right away, I don’t think it about the news that Brianna’s baby is possibly Bonnet’s.  I think it is more about staying in the past. This has never been the plan.  This is a new thing.  It not just about Roger and Bree and their future anymore. It is about being a family in a completely different time. It is about living in a family with a man that damn near beat you to death and sold you to the Mohawk.  It’s about living in a time when your wife was raped.  This is a dangerous world and making the choice to live there.  Making a choice like that without taking a moment to think would be doing a disservice to yourself and to the one you love. Not to mention all the people that will end up in your life as you move forward. This is a case of it’s not just about you.

Brianna was the one that was the victim of so much “It’s not about you” that it was painful to watch.  Only because she did personalize so much of it.  I was thankful that the birthing scene was Bree focused. It showed her strength, tenacity, ability and her dedication to doing this thing on her own when everything came down to it.  Yes, she had her aunt there, her friends but ultimately, giving birth is about a mother and her child. There is no need a secondary narrative to focus on there. When Bree held her son for the first time, this story became about him now. That was her choice. Her love for him shone through.

When Claire and Jamie arrived back at River Run without Roger, the look that came over Bree’s face when she realized he wasn’t with them was pure heartache. It wasn’t about her but we all do what Bree did. She was personalizing Roger not coming back. Very likely creating a story in her head to match the pain she was feeling. It is such a common mechanism for us humans and so often our imaginations don’t match the reality. We replay other peoples choices like we have control over them. It is this weird dance we do. If I had done a, b or c.  Only, it doesn’t work like that because they will always make the choices they want to no matter what we do. Roger does return to her though, as I knew he would. He returns to claim her as his wife and the baby as his son.  It isn’t about any one person, it becomes about them as a family.

As Red Coats come riding up to River Run everyone assumes they are after Murtagh because he is, after all, the local fugitive in hiding. Jocasta and Murtagh share a little tête-à-tête that both Claire and Jamie witness and share their WTF faces. It’s ok guys, THIS little love affair…isn’t about you, so step off.  Aunty Jo is getting herself some Silver Foxtail on the side and won’t be listening to any of your nonsense about it.

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Daactualfuq?

Last and certainly not least is the not so love letter from Governor Tryon. Jamie is expected to follow his beck and call.  In this case, that means whippin’ up a militia and hunting down and killing Murtagh.

Well, Tryon, I know he likes to think everyone is just clamouring to serve him and his brilliant red coat wearing English army but here is the thing, they aren’t. No matter what Jamie’s obligation is to him we know that Jamie’s first obligation is to his family. It always has been and will be. Gov. Tryon happens to think this whole Regulator thing is me against them. That is where he is wrong. The Regulators have said from the start, they are more than willing to pay taxes, they are not willing to pay for the elites shitty castles and corruption. Plain as day, Gov. Tryon. Not. About. You. It’s about the people he is supposed to be helping.  If he were to take the same amount of time he takes to fight them and listen to them instead, he might learn from them.  Even this shows us we often make up our minds because we feel attacked when someone disagrees with us.  Instead of listening we react. So much can be lost when all of that noise is happening.

Imagine. 13 weeks of Outlander is already gone. POOF!  I absolutely loved this season.  Every episode I enjoyed for different reasons and I was able to learn a little something in the hidden corners that helped me realize the writers, directors, cast and crew give so much to it.  Still, Outlander isn’t about me.

It’s about so many people.  Too many people to ever keep track of or make happy and that’s o.k. too. Want to know why? That is what makes life interesting. We can have animated conversations. We can discuss what we love, what we don’t and the things we missed and maybe why we think things were done the way they were.  What I think the secret might be is respecting one another’s views and opinions as just that. Personal opinions based on personal experiences. They don’t have to assume someone else’s intent or be presented as facts. We can have fun with it because when it comes down to it, this thing called Outlander is a TV show that is created for our entertainment. It is supposed to bring up emotions. All of them. That is what makes great TV.

I’m not going to stop blogging over #Droughtlander, granted, I probably won’t do one once a week. I hope that we can keep each other company, stay engaged and not lose focus of what brought us together in the first place. A great story.

Sher (Founder of the #ABOotlanders)