and to be perfectly honest, we’d have gone willingly. Many of us were sitting here, waiting for someone to come along and make this happen.
I recently watched a marketing clip of how to sell in today’s ‘go go go’ society and it was how all entertainment works these days. I wanted to sit down and put an Outlander spin on it.
Look, we have a little over a month left of #Droughtlander. I would like to spend it in a bubble because the real shit out there is making me tired. I need to turn it off every now and then if I want to stay relatively sane-ish.
Here were the marketing rules:
TURN CUSTOMERS INTO FANATICS – The viewers are the customers and CHECK! We are fans aka…fan addicts…fanatics.
PRODUCTS INTO OBSESSIONS – The product is the show and all the goodies that come with it. CHECK! We never miss an episode, in fact, we watch them over and over. We buy all the copies, we buy all the merch, we donate to all the charities, we attend all the events. Yep. Obsessed is a good word.
EMPLOYEES INTO AMBASSADORS – Conventions, Interviews, Social Media presence… the cast and crew that take part in these things. Those who engage. TADA! We have our ambassadors. We are tiny lil ambassadors ourselves when we RT/Share/Engage/Like.
AND BRANDS INTO RELIGIONS. Don’t scoff. Don’t laugh. People take their Outlander seriously. (If you are deeply religious – may I suggest you read the rest of this blog with your funny pants on because it is all just shits n giggles from this point on)
I have come up with 10 Outlandish commandments because I thought it would be fun and tie in, kinda…weirdly.
- I am Outlander, thy epic show, thou shalt not favour any strange shows before me.
- Thou shalt not take the name of Outlander in anger or derision.
- Keep thy home quiet during the Outlander hour.
- Honour thy Fraser’s and thy McKenzie’s.
- Thou shall not be a twitter asshole.
- Thou shalt not commit snackicide during the Outlander hour. It means what you think it means. Sicko.
- Thou shalt not verbally assault others during Outlander. Like not even a little.
- Thou shalt not bear false witness against thy neighbour. That means don’t be a gossipy Gertie, ok? Two ears, one mouth.
- Thou shalt not covet thy neighbours Outlander stuff. Be happy for them. That shade of green doesn’t look good on anyone.
- Outlander is really just a TV show, here for thou entertainment. Enjoy the shit out of it.
ANYWAY, on the whole, the Outlander fandom does exactly what it is supposed to do according to the world of promotion and marketing.
Sony, Starz, W Network here in Canada, the cast and many of the crew all play their parts. Some don’t like how they do it, that’s a matter of taste, personalities or whatever. They will continue to do what they do for their own reasons. We don’t need to know those reasons, they do it for the success of Outlander.
The same can be said for us, the fans. We play our part. Some might not like the way we do it BUT…thats what happens in this thing called life. We feed the Outlander machine in our own way. It doesn’t matter in the big picture as long as we have fun with it. No matter if you are a twitter maven with thousands of followers, a controversial blogger that likes to debate or a fan that sits back and lurks wondering how the hell everyone keeps all of this stuff straight (I have no idea btw, I rarely remember who runs what account), we all maintain a piece of this crazy Outlander fandom.
YES. This fandom is crazy. Good crazy for the most part. Like any massive collective of people, there will be drama, infighting, cliques and subgroups. Those, however, are generally on the outlying rings.
The words ‘silent majority’ are a thing because – the majority of people who watch Outlander are silent. Outlander has a global audience that is growing every day because of streaming services, most will never bother with social media beyond a few likes or searches. It only makes sense that those who are out here with our voices try our best to use them for good. Whatever that looks like to you, go for it! Have fun with it. There are groups out there that support the actors. All the main cast members have fan groups on Twitter, Facebook and Instagram. Not just one but multiples. The reason being, different personalities gravitate to one another. That’s cool because you will then find people like you that love the same cast members you love.
Richard Rankin is a great example. I am sure he has a twitter handle for nearly every body part and one in every region on the planet. Example: Rankins Dimple , PLEASE do not see this as a personal challenge to create ALL of Rankin’s parts. 🤣 It could go too far.
There are great content creators that share their love of the show. Videos that blend songs with scenes, that help us relive beautiful moments. Check out Julia on YouTube if you haven’t already. She has the instinct of bringing the music and the heart of scenes together to recreate the story in another setting.
There are also edits by King Fireman on YouTube, his videos are masterful creations of scenes brought together to weave you through a retelling of the story. You need to see them in order to truly know the appeal of them.
We also have a number of fantastic bloggers. So many I couldn’t possibly name them all. I assure you there is something for everyone out there. You can easily go to your favourite blogs, check out their suggested blogs since like attracts like.
Get lost for hours on end by hitting up Pinterest. Search for Outlander fan art, quotes, memes and whatever else your wee Outlander heart desires. You will find the most amazing things along with a few that make you snort whisky out of your nose. Either way, a great way to waste an afternoon.
Ultimately, it isn’t our drama, negative nellies and infighting that get the attention of others. That kind of shit just eats and thrives on itself. It’s possible to not be a part of it if you don’t want to.
What ends up being a lightning rod is the laughter, the good time fans that run around with their t-shirts over their heads screaming about LJG and Jamie and Roger and Murtagh and and and… that get the attention. The discussions about Claire together with her fortitude. The conversations about Brianna, her rape, as a consequence the way women in the fandom connected, healed and supported one another that was truly heartwarming. Those are the things that people outside the fandom see and gravitate to.
I admit the way fans jump all over someone that merely mentions on twitter that they have watched Outlander and love it, it’s friggen adorable. It might be surprising to the person initially but think about how welcoming it is. Walking into what you think is an empty room and saying “Wow, that Outlander show was so good” then BOOM 200 people are welcoming you and telling you how wonderful it is to meet you and how you are their people.
I for one…am happy to be a cog in this Outlander wheel. As long as it is on the air, I will be out here, promoting it. You never know what will happen after.
COME ON Feb 16th, us Canadians, watching on W Network have some #OutlanderCAN tweeting to do!